Editorial Policy

Our reviews are written by people who actually bet. We test each bookmaker by opening an account, depositing our own money, placing real bets, and requesting withdrawals, so our verdicts are based on genuine experience rather than marketing.

We rate bookmakers on odds and value, app quality, withdrawal speed, the fairness of their terms, and their UK Gambling Commission licence. We only recommend sites we would use ourselves, and we update our reviews as products and offers change.

Affiliate relationships never influence our rankings or scores. If a bookmaker is not good enough, it does not appear on our lists, whatever commercial arrangement is on offer.